From cold prospect,
to closed deal.
An AI agent finds the right prospects, gets the reply, and coaches every deal until it closes — humans oversee every send. You run your MSP.
60 seconds · no signup · your live Pipeline Preview
Four steps from cold name to signed deal — we run them all.
- ProspectsMSP-only ICPs · vetted, not bought
- OutreachMailboxes + LinkedIn · automated, human-triaged
- Deal coachJoins your meetings · listens, drafts your next move
- Your stackSynced to your PSA / CRM · no double entry
If any of this sounds familiar…
You're not alone. Every MSP owner we talk to fights the same five problems.
The cost of waiting
Every month you don’t run pipeline is a month of referrals you didn’t replace — while your competitors keep filling their funnels and the SDR you’ll eventually hire still costs $80k/yr to learn your service catalog.
AutomatedMSP runs your outbound and walks you through every deal until close.
Trusted by MSPs who know what works.
+ active MSP programs across US · Canada · UK · EU · AU / NZ
Watch the engine, end to end.
Ninety seconds from “somebody else got the email” to a pipeline that runs itself. No demo booking, no email gate.
What’s the deal with AMSP?
Five minutes with Brian’s digital avatar — why MSP growth comes from repetition with context, and the engine we built around it.
Find them. Get the reply.
Coach the deal. You own everything.
Four steps, all managed. We provide every license, mailbox, and integration — you see every move in real time.
We find them
MSP-fluent ICP filters across 50M+ contacts
We source from Apollo, ZoomInfo, LinkedIn, Google Maps, Yelp, and Clutch — filtered by the things that actually matter to MSPs (PSA, RMM, vertical, geography, certifications, size). Same engine works for client acquisition, hiring, partnerships, and M&A.
We get the reply
Personalized email + LinkedIn — written from research, not templates
Every message is researched and written from scratch. Warmup, persona mailboxes, deliverability monitoring — all handled. Your main domain never touches outbound.
We coach the deal
From the reply to the close — Lead Manager tells you what to do at every step
This is the part most MSPs have been missing. The Lead Manager tells you what to send, when, and what to ask on the discovery call. Meeting Prepper briefs you before every call. AI Action Items pull automatically from Calendly, Outlook, and Fathom transcripts — nothing falls through.
You own everything
Domains, mailboxes, contacts, leads, and meeting records — yours
All domains are registered in your name. All mailboxes live on your Google Workspace. All prospect data, lead pipeline, and meeting records belong to you. You can fire us tomorrow and walk away with everything we built. No agency hostage-taking.
You bring your ICP. We bring everything else.
No seat licenses to procure. No outbound infrastructure to build. No "managed plus your Apollo bill." One monthly invoice covers every license, every mailbox, every model.
Prospect data
Apollo, ZoomInfo, LinkedIn, Google Maps, Yelp, Clutch — querying, dedupe, and enrichment. No data subscriptions on your card.
Sending domains
Registered in your name. We handle DNS, SPF/DKIM/DMARC, and rotation. You own them forever.
Persona mailboxes
Provisioned on your Google Workspace, with photos, signatures, and warmup baked in. Your seats, our setup.
Deliverability monitoring
30-day warmup, ongoing reputation checks, blacklist alerts, sequence tuning. Always on, no babysitting.
Lead Manager + Meeting Prepper
Deal coaching, AI Action Items, Fathom auto-import — included with every tier.
AI compute, voice, research
OpenAI, Anthropic, ElevenLabs, Perplexity, image gen — every model call is on us. No metered token bills.
Website visitor reveal (in build)
Anonymous visitors to your site identified by company and fed straight into nurture — the prospect who browsed your pricing and left doesn't disappear. Scale tier and up.
Managed service · not self-serve softwareYou log in and use the whole platform any time you want. We make sure outbound stays running.
You don't just get the pipeline. You get the SDR Workbench that works it.
A daily flow of leads, every outreach asset you need, and the workstation where one or many SDRs — yours or ours — turn it into booked meetings.
Everything the SDR needs in one tab.
Outreach runs even when you don't.
Includes the option to rent a vetted LinkedIn persona — perfect when you don't want to use your own.
One SDR or many. Yours or ours. The Workbench scales either way.
We build it. We run it.
You own everything.
Three managed packages. All include domain purchase, DNS, 30-day warmup, sequence development, deliverability management, reply handling, and weekly optimization.
You own all domains, mailboxes, and prospect data — fire us tomorrow, keep everything.
By geography. By vertical. Or both.
Filter where they are. Filter what they do. Stack both for the buyer your MSP closes faster than anyone.
Your block. Your metro. Or the other side of the world.
Filter by city, MSA, ZIP, drive-time radius, state, region, or country. Local SMBs to international clients — same engine, just different filters. Region-aware compliance and per-country sending when you go cross-border.
The industries your MSP knows best.
Healthcare, legal, finance, manufacturing, professional services — or wide-net SMB. Filter by NAICS code, compliance posture (HIPAA, PCI, FINRA), or industry-specific software in use (Greenway, Clio, ProLaw, Sage).
Combine for surgical precision.
Healthcare clinics in Phoenix on a legacy PSA. Boston law firms approaching 50 seats. The buyer your MSP closes faster than anyone — surface them in minutes, not weeks.
See your free Pipeline Preview.
Enter your domain. Get a live count of ideal clients already in your market, a redacted preview of who they are, and the playbook to reach them — in about a minute, free, no signup.
Connect your existing stack.
Enrich contacts directly in your CRM, PSA, or marketing platform — no data migration required.
Your data stays where it is — we make it smarter.
Beyond client acquisition.
Pipeline Engine powers every kind of outbound your MSP needs — recruiting, partnerships, M&A. Same infrastructure, same AI, different targets.
Stop posting jobs. Start finding people.
Meet Brian Kelly.
20+ years building automation for MSPs — here's why that matters for your outbound.
Why agencies fail MSP outbound — and why our system works.
Not an agency. Not generic software. We run your outbound — and coach every deal until close.
Agencies run campaigns. We run outbound — and walk you through every deal until close.
Everything you need to know about Pipeline Engine.
More questions? Email support or grab a 20-min slot on the calendar.
If any of these sound familiar — they're what's keeping you stuck.
Every MSP owner we talk to has at least one of these in their head. None of them survives a real look at what the system actually does.
“I'm a technical person — sales isn't my thing.”
That's exactly who this is built for. The platform IS the sales process — it prompts the next move at every stage, from first reply to close. You don't memorize a methodology, you respond to prompts. If you can answer a Slack notification, you can run this.
“We're too small for outbound right now.”
Launch tier is $1,500/mo and is built for MSPs that have never done outbound before. Waiting until you're bigger is the most expensive choice — every month you don't run pipeline is a month of referrals you didn't replace.
“Cold email is dead — nobody opens that stuff anymore.”
Cold email is dead when you send from one mailbox to 50,000 contacts with the same script. It works when isolated infrastructure, real research, and a human-triaged reply path back you up. That's the part agencies skip — and exactly what we build.
“My MSP is too niche for mass outreach.”
Niche is the advantage. The targeting engine surfaces the exact MSPs in your ICP — by tech stack, vertical, geography, compliance posture, and size. Wide-net outbound doesn't work for anyone; surgical outbound is the whole game.
“I don't have time to learn another system.”
1–2 hours of onboarding. After that you just show up to the calls we book for you. There's no methodology to memorize and no dashboard to babysit.
Ready to stop chasing and start closing?
We onboard a limited number of MSPs each month to ensure quality. If you want predictable meetings instead of referrals and guesswork, this is where it starts.
On the call, we'll:
- Walk through the exact system I use for my own outbound pipeline
- Confirm whether Pipeline Engine is a fit for your specific ICP
- Recommend the right tier based on your size and goals
- Answer any technical or deliverability questions
20-minute call. No commitment. No pitch. Just an honest assessment of whether Pipeline Engine is right for your MSP.
Not ready for a call?
Explore our free MSP Outreach Course →79+ guides on cold email, ICP targeting, and deliverability