Can I bring my own SDR onto the Workbench?

Yes. The Workbench is multi-seat — every SDR you hire gets their own login. Leads, scoring, dispositions, and recaps are scoped to the right rep.

How are leads sourced and how often do they arrive?

We source from Apollo, scrapers, and human-curated lists scoped to your ICP. New leads drop into your Call Sheet on a daily cadence — 60–260 new contacts a day depending on tier.

What happens after a meeting books?

Meeting Prepper auto-generates a brief on the prospect before the call. Fathom records the meeting, the recap agent scores it on five axes of doctrine fit, and a next-step task lands in the unified queue.

Is Fathom included or do I bring my own?

Bring your own Fathom seat. We integrate with it natively — no separate transcription service to manage. Calendly, Outlook, and Fyxer also import automatically.

Can I export contacts and activity if I leave?

Yes. Your domains, mailboxes, leads, and activity history are yours. Full CSV export of contacts and engagement is one click in the dashboard.

Whose LinkedIn account does the Companion run on?

Yours. You connect your own LinkedIn account and approve every sequence and every connection note before it sends. We never see or store your password, and you can disconnect at any time.

The SDR Workbench

Everything an SDR needs to turn pipeline into meetings.

Workstation tools, automated outreach infrastructure, and a lead feed that keeps coming — all on one bill.

The Bench · For the operator

Everything the SDR needs in one tab.

Lead Manager

Intel, doctrine, and coaching at the deal level.

·Every lead enriched with company, contact, and tech-stack intel
·Doctrine-driven prompts: what to send, when, what to ask next
·Stage-aware coaching from first reply to close

Call Sheet

Dial today's list. Paid direct-dial reveal.

·Today's callable leads queued in one workspace
·Apollo org-main phones free, paid direct dial on-demand
·10 dispositions, recap-to-task in one click

Meeting Prepper

Auto-brief before every call.

·Auto-imports from Calendly, Outlook, Fathom, and Fyxer
·AI brief on the person, the company, and the talking points
·Open dossier with deep research, on demand

LinkedIn Companion

Warm intros + peer messages, on-doctrine.

·Connection notes and follow-ups that continue the email cadence
·Auditor layer blocks story-fab and cross-tenant leaks
·Per-account scoring keeps the queue ranked by fit

Calendar + Fathom

Booked → recapped → next step.

·Calendar imports surface every prospect meeting automatically
·Fathom recaps score the meeting on 5 axes of doctrine fit
·Next-step task spawns directly from the recap

Action Items

Nothing slips after the meeting.

·AI extracts commitments and asks from every transcript
·Tasks land in the unified queue scoped to the right lead
·Owner-operator or hired SDR sees the same one inbox

Donut Hunter

Plan the drive-around day. Walk in with a dossier.

·Maps an efficient route through your ICP — office parks grouped, doors in order
·Dossier on every stop: who they are, what they run, who decides
·Pre-gamed from the same scored prospect pool as email and calls

Freestyle Canvas

Map an area. Research every business in it.

·Pick a zip, a vertical, a size band — see everything that fits
·One click researches and ranks every business on the canvas
·Build lists and reach out manually whenever you feel like hunting

The Brain · Done for you

Outreach runs even when you don't.

Domains + mailboxes

We purchase, configure DNS (SPF/DKIM/DMARC), warm for ~30 days, rotate, and monitor. Registered in your name — you own them forever.

Email personas

Every sending mailbox gets a real name and an AI headshot. Sender identity that clears the >99% inbox rate.

LinkedIn — your way

Connect your own LinkedIn and the Companion runs alongside your email sequences. You approve every note before it sends, meetings book onto your calendar.

Daily lead feed

Curated leads delivered into your Call Sheet every morning — sourced via Apollo + scrapers + human curation. You work them; we keep them coming.

One SDR or many · Yours or ours

Pick your model. The Workbench fits either way.

Run it yourself

You're the SDR. The Workbench is your day. We run the Brain in the background — domains, mailboxes, leads, scoring. You work the calls.

Best for owner-operator MSPs

Starts at $2,500/mo · Launch package →

Hire SDRs onto the Workbench

Bring your own SDRs. They show up to a workstation that's already configured, lead-fed, and scored. Day-one productive, with doctrine built in.

Best for growing MSPs (1–3 SDRs)

Starts at $3,250/mo · Scale package →

Customer proof

Trusted by MSPs who know what works.

Brian set up the entire outbound system on our domains — we own everything. The Lead Manager walks our team through every reply, every follow-up, every meeting. Predictable pipeline without having to hire (and re-hire) an SDR.

MSP Owner

Seattle, WA

The reply we get most: "thanks for actually doing your homework."

+ active MSP programs across US · Canada · UK · EU · AU / NZ

FAQ

Questions we get about the Workbench.

Ready to staff your SDR seat?

One SDR or many. Yours or ours. The Workbench scales either way.