Audience and research
AMSP Outbound Engine
We research prospects against your agreed audience and exclusions.
The agency proposal
Confirm whether prospect research and contact sourcing are included, and who approves the audience.
AI outbound email
Choose the scope you actually need.
A managed outbound service and a broader marketing agency can cover different work. Compare the deliverables and responsibilities in each proposal.
Explore the service ↗Who does the work
Compare the responsibilities.
Agencies differ. Some specialize in outbound; others cover broader marketing work. The agency column identifies scope to confirm in its proposal, not a universal claim about what agencies deliver.
Writing and approval
AMSP Outbound Engine
We prepare and review outbound emails. You approve claims and campaign examples.
The agency proposal
Confirm whether the scope includes email sequences, other campaign creative, or both, and who approves them.
Sending administration
AMSP Outbound Engine
We manage the agreed sending setup, warmup and delivery monitoring.
The agency proposal
Confirm who administers domains and mailboxes, monitors delivery and decides when to pause.
Replies and handoff
AMSP Outbound Engine
We hand interested replies to your team with context under the agreed handoff.
The agency proposal
Confirm whether replies are handed to you or worked by the agency, and how opt-outs are handled.
Calls and qualification
AMSP Outbound Engine
Your team handles sales conversations, qualification and follow-through.
The agency proposal
Confirm whether calls and qualification are included. Broader marketing scope does not establish sales ownership.
Other marketing work
AMSP Outbound Engine
Websites and SEO/AEO are separately scoped services. The Outbound Engine covers agreed email operations.
The agency proposal
Confirm which channels and deliverables are included and whether one provider will coordinate them.
Choosing your approach
When a broader agency scope fits
You need coordinated work across channels beyond outbound, websites and search. Compare the actual deliverables, team responsibilities and reporting in the proposal.
When AMSP fits
You want the agreed outbound email operation managed for you, with websites or SEO/AEO scoped separately when needed. Your team remains responsible for sales conversations.
Before committing, agree ownership, access, capacity, reporting and exit terms in writing.
See the AMSP onboarding process ↗Start with a conversation
What are you
working toward?
Tell us about your business. We’ll work out where we can help.