Audience and research
AMSP Outbound Engine
We research prospects against the audience and exclusions agreed with you.
Your self-managed stack
Your team chooses the audience, sources data, checks fit and maintains exclusions.
AI outbound email
Tools still need someone to run them.
A self-managed outbound stack gives your team operational responsibility. A managed service gives that agreed work to a delivery partner.
Explore the service ↗Who does the work
Compare the responsibilities.
For a stack using tools such as Apollo and Instantly, this compares operating responsibilities, not vendor features or plan entitlements. Tools and any separately purchased services vary. Your AMSP proposal confirms the managed scope.
Writing and approval
AMSP Outbound Engine
We prepare AI-assisted drafts with human review. You approve business claims and campaign examples.
Your self-managed stack
Your team drafts or configures writing, checks claims and reviews the emails.
Sending administration
AMSP Outbound Engine
We configure the agreed domains and mailboxes, manage warmup and monitor delivery signals.
Your self-managed stack
Your team arranges domains and mailboxes, checks authentication and decides when to adjust or pause sending.
Replies and handoff
AMSP Outbound Engine
We hand interested replies to your team with context under the agreed handoff.
Your self-managed stack
Your team monitors replies, honors opt-outs and routes conversations to the right person.
Calls and qualification
AMSP Outbound Engine
Your team owns sales calls, qualification and follow-through.
Your self-managed stack
Your team owns sales calls, qualification and follow-through.
Ongoing changes
AMSP Outbound Engine
We refine the agreed campaign operation using delivery signals and responses.
Your self-managed stack
Your team reviews the signals, changes targeting and copy, and maintains the operation.
Choosing your approach
When a self-managed stack fits
You have someone with the time and skills to own the operation, and you want to make the daily decisions inside your chosen tools.
When managed outbound fits
You want a delivery partner to run the agreed research, writing and sending work. You still provide business knowledge, approvals and sales follow-through.
Before committing, agree ownership, access, capacity, reporting and exit terms in writing.
See the AMSP onboarding process ↗Start with a conversation
What are you
working toward?
Tell us about your business. We’ll work out where we can help.