Audience and research
AMSP Outbound Engine
We research prospects against the audience and exclusions agreed with you.
Your SDR role
Decide whether the SDR researches accounts or works from a list supplied by your team.
AI outbound email
Match the option to the job.
Hiring a sales development representative and buying managed outbound email solve different needs. Compare the actual responsibilities before comparing costs.
Explore the service ↗Who does the work
Compare the responsibilities.
An SDR’s duties depend on the job description, training and support you provide. These are responsibilities to assign when hiring, not a claim that every SDR covers them.
Writing and approval
AMSP Outbound Engine
We prepare AI-assisted emails with human review; you approve business claims and examples.
Your SDR role
Decide who writes sequences, reviews claims and coaches the SDR on messaging.
Sending administration
AMSP Outbound Engine
We manage the agreed domains, mailboxes, warmup and delivery monitoring.
Your SDR role
Assign technical administration explicitly. It may sit with the SDR, sales operations or another provider.
Replies and handoff
AMSP Outbound Engine
We hand interested replies to your team with context.
Your SDR role
An SDR can work replies and coordinate follow-up if that is part of the role.
Calls and qualification
AMSP Outbound Engine
Your team handles calls, qualification and sales follow-through.
Your SDR role
You can include calls, qualification and meeting coordination in the role and manage that work.
Management and improvement
AMSP Outbound Engine
We manage the agreed email operation. You provide approvals and sales feedback.
Your SDR role
Your team recruits, trains and manages the hire, supplies tools and reviews performance.
Choosing your approach
When hiring an SDR fits
You need someone inside your sales process to make calls, qualify interest and coordinate follow-up, and you can provide the management and tools for that role.
When managed email fits
You need the outbound email operation built and run, and already have someone to handle sales conversations. Managed email can support an SDR; it does not replace the entire role.
Before committing, agree ownership, access, capacity, reporting and exit terms in writing.
See the AMSP onboarding process ↗Start with a conversation
What are you
working toward?
Tell us about your business. We’ll work out where we can help.