AutomatedMSP Company Overview

AutomatedMSP is an outbound prospecting platform built exclusively for managed service providers. Unlike generic sales tools, every feature is designed around how MSPs actually sell — from IT decision-maker targeting to technographic-based ICP profiling.

The platform provides a complete Intelligent Pipeline Engine that handles prospect identification, email infrastructure setup, multi-channel outreach, and AI-powered personalization — all with deliverability-first architecture and full asset ownership.

AutomatedMSP follows a structured pipeline methodology:

1. ICP Profiling — Define your ideal client by industry, size, technology stack, geography, and buying signals.
2. Sales Intelligence — Access verified contact data, technographic insights, and buyer intent signals for targeted outreach.
3. Infrastructure Setup — Dedicated sending domains, mailbox provisioning, SPF/DKIM/DMARC configuration, and gradual warmup.
4. Campaign Execution — Multi-step email sequences with AI-personalized opening lines, subject lines, and CTAs.
5. LinkedIn Integration — Coordinated LinkedIn connection requests and messaging alongside email campaigns.
6. Analytics & Optimization — Real-time deliverability monitoring, reply tracking, and campaign performance analytics.

AutomatedMSP offers three pricing tiers designed for different stages of MSP growth:

• Starter — For MSPs beginning their outbound journey. Includes core infrastructure and campaign tools.
• Growth — For MSPs ready to scale pipeline with advanced targeting, multi-channel outreach, and analytics.
• Scale — Full-service outbound operations with dedicated support, custom integrations, and maximum volume.

Visit the pricing page for current rates and feature comparisons.

AutomatedMSP is built for managed service providers (MSPs), managed security service providers (MSSPs), and IT service companies of all sizes. Common use cases include:

• New Client Acquisition — Outbound prospecting to IT decision-makers at companies matching your ICP.
• Talent Recruiting — Find and engage technicians, engineers, and sales staff through outbound campaigns.
• Partnership Development — Identify and connect with potential referral partners and vendor relationships.
• M&A Opportunities — Reach acquisition targets or explore merger possibilities in your market.

AutomatedMSP was founded by Brian Kelly, a 20+ year MSP veteran who has spent his career designing, supporting, and automating MSP systems — from RMM and PSA optimization to full-stack workflow design and AI integration.

After years of seeing MSPs pay for massive tools that rarely deliver what they actually need, Brian built AutomatedMSP to change that. The platform reflects deep industry knowledge and a commitment to giving MSPs control over their own outbound infrastructure.

AutomatedMSP publishes an extensive Learn Library with 70+ free guides covering:

• Cold email strategy, deliverability, and infrastructure
• LinkedIn outreach and Sales Navigator tactics
• Cold calling scripts, timing, and objection handling
• Sales intelligence, ICP profiling, and buyer intent
• Industry-specific playbooks (healthcare, manufacturing, professional services)
• Compliance guides (CAN-SPAM, GDPR, TCPA, CASL)
• Recruiting and talent acquisition for MSPs

All guides are written by Brian Kelly and updated regularly with the latest industry data and best practices.