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    Predictable new MSP-client pipeline — without hiring an SDR.

    We find the right prospects in your ICP, write personalized email + LinkedIn outreach, get you the reply, and walk you through every step of the deal until close. You just show up to the calls.

    You own all assetsUS · CA · UK · EU · AUFully managed · we run it
    The promise

    A pipeline that runs without you, and a deal coach in your pocket.

    $1,500/mo
    Launch tier · 1 domain · 4 mailboxes
    79
    Free MSP-specific guides · no signup
    20+ yrs
    Built by an MSP veteran
    If this sounds familiar

    Growth has plateaued — and the usual fixes won't scale.

    • Referrals are lumpy. Some months you have pipeline; some months you don't.
    • An in-house SDR costs $200K fully loaded and quits at 9 months.
    • You tried Apollo + Instantly and burned your main domain in 3 weeks.
    • Agencies hold your data hostage and don't speak MSP.
    • Even when a prospect replies, you're not sure how to run the deal.
    How we run it

    Four steps. Same engine, this motion.

    01

    We find them

    MSP-fluent ICP filters across 50M+ contacts. We score on industry, size, vertical, tech stack, geography, and intent signals — not generic firmographics.

    02

    We get the reply

    Personalized email + LinkedIn at scale, written from research not templates. Deliverability-first infrastructure (isolated domains, 6-week warmup, persona mailboxes).

    03

    We coach the deal

    Lead Manager walks you through every stage. What to send next, what to ask in discovery, when to follow up, what action items came out of the last call (auto-pulled from Fathom).

    04

    You own everything

    Domains in your name, mailboxes on your Workspace, prospect data yours. Fire us tomorrow and walk away with the whole asset stack.

    Signals we filter on

    Company size

    Employee count · Revenue band · Org type

    Geography

    Country · State · City · Radius

    Tech stack

    PSA · RMM · M365 · Compliance posture

    Vertical

    Healthcare · Legal · Finance · Manufacturing

    Decision-maker

    IT decision-maker · Owner · Office manager

    Intent signals

    Hiring · Tech-stack changes · Funding events

    "Brian runs my outbound. I just show up to the calls he books — and the system tells me what to do at every step until close."

    MSP Owner · Cyberstreams, LLC

    Pricing

    Three packages. Same engine.

    Launch $1,500/mo · Scale $2,500/mo · Dominate $3,750/mo. All include domain purchase, DNS, 6-week warmup, sequence development, deliverability management, reply handling, and weekly optimization.

    Questions

    Common asks for this motion.

    How long until I see qualified meetings?

    6-8 weeks minimum. The first 4-6 weeks are dedicated to domain warmup — sending small volumes to build reputation. After warmup, qualified conversations typically begin within 2-4 weeks of full-volume sending.

    What if my ICP is very niche (one vertical, one region)?

    That's the easy case. Tighter ICPs let us write sharper personalization and get higher reply rates. We're built for MSPs serving specific verticals (manufacturing, legal, healthcare, finance) and regional markets.

    What does 'coach the deal' actually mean?

    Once a prospect replies, the Lead Manager surfaces the next step at every stage — the email to send, the discovery questions to ask, the proposal template to use. Meeting Prepper briefs you before every call; AI Action Items pulls follow-ups from Fathom transcripts.

    What if I already have a CRM (ConnectWise, GoHighLevel)?

    We integrate. Leads, meetings, and contacts flow back to your PSA / CRM. We don't replace your existing stack — we drive prospects into it.

    Ready to put this motion on autopilot?

    20-minute call. No pitch. We'll confirm whether this fits your specific MSP and recommend the right tier.